Do you believe in the love and romance that Valentine’s Day brings, or are you in the camp that the day is a made up holiday, invented by the candy industry to boost their sales? Whatever you believe in when it comes to the “Day of Love” that rolls around each February, it’s hard to deny that the candy industry benefits significantly as a result.
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- People spend an average of $13.3 billion on Valentines Day each year.
- The average consumer spends $146.84 on Valentine’s Day gifts and dinner out.
- Approximately 38% of consumers will treat their spouse to dinner or a meal out at a restaurant.
- $8.6 million dollars is spent on 174,000 gallons of sparkling wine in the week before Valentine’s Day.
- At 47.5%, candy is one of the most frequently given gift. This adds up to $1.7 billion spent on candy.
- Around 8 billion Sweethearts candies are produced each year in advance of the Valentine’s Day rush.
- Chocolate is a Valentine’s favorite: 58 million pounds of the sweet stuff is bought in the week leading up to Valentine’s day each year.
- 36 million heart shaped chocolate boxes are sold during the Valentine’s Day season.
- The nutritional content for those chocolate boxes varies significantly, but according to one popular brand of dark chocolate truffles, three pieces will cost you a whopping 240 calories, 14 grams of fat and 23 grams of sugar!