So many weight loss programs are catered towards women from calorie counting and group meetings to eating like a rabbit. At Medifast California, our specific programs are designed for men too. Working quickly to burn fat, not muscle, this plan is tailored to each individual to provide optimal fat burning formulation. With these custom meal plans, clients eat 6 times a day and have the ongoing one-on-one support of a certified weight control counselor. The fast weight loss results you will experience will inspire and motivate you to embrace life in mays you never thought possible. Medifast is fast, safe, simple, satisfying and supported.